Trusted by 50+ store owners

Your ads bring them.
We make them buy.

The fastest way to stop burning money on ads and start converting the demand you already have...

As a Shopify founder, you are likely facing these issues

👎 Low conversion rates wasting precious ad spend.

👎 Reviewing your shopify dashboard and feeling unsure what actually needs fixing.

👎 Tweaking ad creatives and wondering why the ROAS is so low.

If so, then:

Landing page problem

If your landing page isn’t built to convert, visitors will leave without making a purchase. 

To solve this issue, most brand owners focus on advanced tactics like cart widgets, upsells, pop-ups, and discount strategies — which only contribute to 10% of the results.

The remaining 90% of results come from fixing your fundamentals.

Most DTC brand owners focus on the wrong metrics

Esellence fundamentals

What we do

fix fundamentals

Your Core Offer

Not just what you sell — but how you position it. We craft offers that speak directly to your customer’s desires, making your product the obvious choice.

Your Messaging

We create high converting copy and visuals that captures customer attention, builds trust, and drives action through direct response copywriting.

Your UX/UI

A smooth buying journey from the first time someone enters your website, we remove every obstacle in their buying journey so purchasing feels effortless.

Fix conversion fundamentals

When these three fundamentals align, conversion rates climb naturally without any gimmicks.

That’s the foundation of the Profit Before Scale Framework™

A Framework You Can Rely On — Not Another Marketing Gamble.

How we do it

Profit Before Scale Framework™

Fixing the leaks

Diagnose the Leaks

We diagnose where your website visitors drop off, get confused, or hesitate to buy, and prepare a detailed UX and conversion audit. 

Fix fundamaentals

Fix Fundamentals​

We redesign key landing page flows and align messaging to your marketing so visitors move naturally toward purchase and yield a higher AOV and RPV by understanding the buyer psychology.

Test and build

Build And Test Landing Pages​

We build landing pages for winning ad angles that are already bringing in sales. Making your funnel tighter with rigorous testing.

Scale Profitably

Scale the Winner​

The best performing landing page, offer angle, and flow become the blueprint for scaling. This is where you make a lot of $$$.

“All of these websites brought their owners tens of thousands of dollars in additional revenue without spending a single penny more on ads.”

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Key Results

£90k

Revenue growth

£540k

Total sales

30%

CVR Increase

2.5%

AOV increase

Shopify ecommerce conversion rate optimization results dashboard

Satisfied Clients

Michael Blake

Founder @ Olive and Piper

Very happy with the results Saidal. Thanks a lot! Appreciate the changes. 

 

Ericka Rodríguez

Founder @ Axiology Beauty

I had the pleasure of working with him and I couldn’t be more impressed with the quality and professionalism displayed. The attention to detail, timely delivery, and commitment to excellence were evident in every aspect of the project. I highly recommend him for anyone seeking top-notch work and exceptional service.

 

Dee Makadia

Founder @ Eyehouse Australia

I really appreciate the professionalism you showed throughout the process. Many people would have become frustrated, given up, or taken shortcuts, but you stayed focused on finding a solution and worked through every challenge. Thank you for that.

Our Packages

Each of our package is designed to help you grow in different stages of your lifecycle

UX + CRO Audit

Price: $0 Value: ∞

Duration: 24-48 hours (If Selected)

The fastest, most reliable way to have the conversion leaks in your ecommerce store identified for you.

  • A personal Loom video and a PDF report of the top conversion leaks
  • Mobile-specific CRO review
  • Zoom strategy session after audit to walk through findings

100% Free - No credit card required

One-Time Sprint

Price: $749

Duration: 1 Month

For stores that want their biggest revenue leaks fixed.

  • Full 22-point CRO audit checklist (homepage, PDPs, checkout)
  • Analytics baseline setup – CVR, AOV, drop-off mapping
  • Offer & messaging strategy
  • Mobile + desktop UX improvements
  • 1–2 landing page redesigns
  • 1 PDP redesign
  • Trust signal + checkout optimization
  • 2 email automation flows (abandoned cart + welcome series)
  • A/B testing setup on key variables
  • 30-day post-launch support

Proven +10% uplift in RPV within 90 days of deployment

On-Going Growth

Price: $649/m

Duration: 3 Months

For stores that want to optimize with systematic compounding optimizations.

  • Everything in sprint plus;
  • Multiple A/B tests running simultaneously
  • Monthly landing page builds for winning angles
  • Heatmaps, session recordings, behavioral analysis
  • Monthly strategy call + performance reporting
  • AOV optimization – upsells, bundles, cross-sells
  • Advanced email segmentation and campaigns
  • Live CRO dashboard with revenue impact tracking

Proven +10% uplift in RPV within 90 days of deployment

Are We the Right Fit?

This is for you if...

  • 1. You own your product and control your brand
  • 2. You're already investing in paid traffic
  • 3. You care about long-term, compounding growth
  • 4. You want data over gut feelings
  • 5. You're ready to implement fast when we ship work

This is not for you if...

  • 1. You're a dropshipper with no real brand identity
  • 2. Your store gets fewer than 1,000 visitors / month
  • 3. You want a quick fix without a real strategy behind it
  • 4. You're not open to A/B testing and iteration
  • 5. You're slow to respond or prefer to "set and forget"

Frequently Asked Objections

Everything you were about to dm us

What’s the real benefit of a landing page?

To maximize your ad performance, you need to make it effortless for shoppers to browse and buy. And a good landing page makes it easy for the shopper to understand and buy your product

Most clients start seeing measurable improvements in conversion rates and revenue within the first 30 days of launch.

We don’t use cookie-cutter templates. Every page is custom-built for your brand, your audience, and your products — optimized with real CRO principles and proven strategies.

Absolutely. We optimize the entire customer journey — landing pages, product pages, checkout flow, upsells, and offers — to maximize both conversion rate and average order value (AOV).

We provide custom quotes depending on the scope of your project

We handle everything: strategy, design, copy, and implementation. You won’t need to hire extra resources.