ABOUT Saidal khan

Ecommerce CRO Consultant for Shopify Brands


I'm Saidal Khan, an e-commerce CRO Consultant and the person behind Esellence.

I help ecommerce brands identify where customers drop off and optimize the journey from landing page to checkout and beyond. My work combines conversion optimization, UX, data, and ecommerce strategy to improve how stores convert and retain customers.

Saidal Conversion Guy
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WHAT I DO

Fix Fundamentals

Your Core Offer

I help you craft offers that speak directly to your customer’s desires, making your product the obvious choice. Not just what you sell, but how you position it.

Your Messaging

High-converting copy and visuals that captures customer attention, builds trust, and drives action through direct response copywriting.

Your UX/UI

A smooth buying journey from the first time someone enters your website, we remove every obstacle in their buying journey so purchasing feels effortless.

HOW I DO IT

Profit Before Scale Framework™


Diagnose the Leaks

I diagnose where your website visitors drop off, get confused, or hesitate to buy, and prepare a detailed UX and conversion audit.

Fix Fundamentals

I redesign key landing page flows and align messaging to your marketing so visitors move naturally toward purchase and yield a higher AOV and RPV by understanding buyer psychology.

Build And Test Landing Pages

I build landing pages for winning ad angles that are already bringing in sales. Making your funnel tighter with rigorous testing.

Scale the Winner

The best-performing landing page, offer angle, and flow become the blueprint – applied across your product pages and campaigns, so one proven win lifts everything after it.

Articles

Growth Insights

Deep dives into high-converting Shopify e-commerce optimization and the friction-free user journeys that drive sustainable retention. Structured frameworks written for Shopify operators.

Read Growth insights