Client Overview
Industry: Natural Healing & Wellness (Books & Remedies)
Location: United States
Platform: Shopify
Services Provided: Landing Page Redesign, Product Page optimisation, CRO Audit.
Thielsch is a wellness-focused publishing brand that promotes natural healing through herbal remedies. Their main product line includes educational books teaching readers how to use herbs to restore balance and well-being.
The Challenge:
The homepage didn’t clearly communicate trust, value, or emotional appeal, and users were dropping off before exploring the book collection. The conversion rate was stuck at 1% and needed a conversion rate optimisation at the core.
Key Issues Identified:
- Poor content hierarchy (headline and value propositions lacked clarity)
- Weak product presentation (low visual emphasis on books)
- Limited social proof (reviews were hidden deep on the page)
- No visual storytelling to connect emotionally
- Inconsistent layout and design flow
Here’s what we did:
- Rebuilt the homepage from scratch with a modern, conversion-driven layout
- Added strong visual hierarchy, primary CTA above the fold and hero image showcasing the book
- Restructured content flow, introduced clear storytelling sections (“Why We’re The Best”, “10,000+ Satisfied Readers”)
- Integrated testimonials and reader reviews near CTAs for trust building
- Improved navigation and scannability by organizing product listings and value sections cleanly
- Used soft contrast and organic shapes to reflect the brand’s natural wellness identity
The Results:
After 3 months, CVR jumped to 3.43% from 1.1% after launching the new homepage 91% of shoppers read at least one review before making a purchase, and 92% trust recommendations from other customers more than any form of advertising, making visible reviews near CTAs one of the highest-impact homepage changes for trust-driven wellness brands, per WiserNotify, 33 Shocking Social Proof Statistics. Displaying testimonials on a sales page increases conversion rate by 34%, and before-and-after testimonials that include specific outcome metrics are significantly more persuasive than vague statements, per Senja, How to Use Social Proof in Ecommerce: 11 Proven Ways. Above-the-fold real estate drives 73% of conversion decisions, with hero sections having only 3–5 seconds to communicate value proposition, social proof, and primary CTA before visitors decide to leave, per Omniconvert, Hero Section optimisation: Best Practices and Examples.
- Average Session Duration improved by 19%
- Revenue per visitor increased by 16%
- Bounce Rate dropped by 22%
Ready to achieve similar results?
These results come from a proven ecommerce CRO process built around data, not guesswork. If you want to see where your store is leaking revenue, start with a free Shopify CRO audit or explore our Shopify conversion rate optimisation service. The median conversion rate in Health & Beauty reached 3.4% in 2023, meaning a store stuck at 1% is operating at less than one-third of the industry median, confirming the magnitude of the optimisation opportunity for Thielsch, per Opensend, Strategies to Optimize Conversion Rates for Health & Wellness Brands.
